{"id":106,"date":"2016-08-24T17:55:39","date_gmt":"2016-08-24T17:55:39","guid":{"rendered":"http:\/\/jeremycallahan.com\/blog\/?p=106"},"modified":"2021-01-26T00:38:33","modified_gmt":"2021-01-26T00:38:33","slug":"bs-facts-about-hybrid-or-native-everyone-thinks-are-true","status":"publish","type":"post","link":"http:\/\/jeremycallahan.com\/blog\/bs-facts-about-hybrid-or-native-everyone-thinks-are-true\/","title":{"rendered":"BS Facts About Hybrid or Native Apps Everyone Thinks Are True"},"content":{"rendered":"<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"App Development - When and how to choose hybrid or native architecture\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/TFkgEI1VqpI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Let me ask you a question&#8230; Of all the Apps right now on your phone, how many do nothing more than a regular website? &nbsp;That right there is the answer to any debate on whether you should make your App with Hybrid or Native technologies. If you are really just making a website for a phone then you are wasting your time and money if you do not go hybrid.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-110 aligncenter\" src=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/native-vs-hybrid-mobile-apps-300x171.png\" alt=\"Native vs. Hybrid Mobile Apps\" width=\"675\" height=\"385\" srcset=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/native-vs-hybrid-mobile-apps-300x171.png 300w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/native-vs-hybrid-mobile-apps-2x1.png 2w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/native-vs-hybrid-mobile-apps.png 700w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For definition purposes hybrid is programmed in HTML\/CSS\/JavaScript and using one code base that you can publish into both App stores. Native means we have to program it separately for iOS and Android but we will have better access to the phone features like the accelerometer.<\/p>\n<p>I will also tell you that I have programmed both hybrid and native Apps since 2011. The majority of the Apps are hybrid because I always take the smartest approach, which usually is based on what is the easiest to build and maintain. Plus as I stated before, 90% of the Apps on your phone are just glorified websites.<\/p>\n<p>The Performance Lag. This is worth considering. Hybrid essentially takes the code and runs it inside a browser on your phone. Even though it looks like and App, it is running in a browser. Thus, if you need to call a core phone function (like geolocation, compass, accelerometer) that will cause a lag. Now this lag is a millisecond. Not a big deal if you are showing a map of restaurant locations near a person. But this can be a huge factor if you are Uber and showing where a car is in real time on a map.<\/p>\n<p>The Facebook Effect. Zuckerberg isn&#8217;t any smarter than you or me. He is just a guy that hit a grand slam in his first at bat. In the early days of FB they went with a hybrid mobile approach. But they had to reverse course from a hybrid because in 2011 HTML5 had no way of scrolling content on a phone effectively. Since scrolling is a major part of FB they scrapped their approach and went native. Mark then made a few comments that HTML5 wasn&#8217;t ready. Group think prevailed and any CTO who made a mobile decision had to choose native because &#8220;that&#8217;s what Facebook is doing&#8221;.<\/p>\n<p>A Real Life Example. I am leading a team right now rebuilding a website, iPhone and Android App for one of the largest corporations in the world (sorry can&#8217;t disclose but you&#8217;ve saw\/used their products today). We have one backend team that is handling all the web service calls and then three separate teams for Web, iPhone and Android. All three teams are rebuilding the registration, login and shopping pages and calling the same backend web services. We get into situations where the Android team has something working and then the web team requests a backend change that breaks their code.<\/p>\n<p>In addition to that, the user experience is different across devices. Hence, we have a design team that makes comps for all three environments. But all three sites do exactly the same thing! There is absolutely no reason (programmatically) that we should not be on a hybrid platform. All three are just glorified websites.<\/p>\n<p>I get the inner workings of how decisions are made. And selling people on one code base being used for three platforms seems like pie in the sky type of stuff. But its not! You are all being sold a bullshit concept that you have to have three separate code bases for the same thing. Let that sink in&#8230;<\/p>\n<p>If you are a developer, project manager, CTO&#8230; whatever. You need to wake up right now and challenge the status quo. Ask a simple question &#8220;Is our App just a glorified website&#8221;? If the answer is &#8220;Yes&#8221; then choosing anything other than hybrid is a major mistake.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-139\" src=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/jeremy-callahan-the-app-man-204x300.png\" alt=\"Jeremy Callahan The App Man\" width=\"118\" height=\"174\" srcset=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/jeremy-callahan-the-app-man.png 204w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/jeremy-callahan-the-app-man-1x1.png 1w\" sizes=\"auto, (max-width: 118px) 100vw, 118px\" \/><\/p>\n<p>Jeremy Callahan<\/p>\n<p>jeremy@jeremycallahan.com<\/p>\n<p>http:\/\/www.jeremycallahan.com<\/p>\n<p>Twitter @jeremycallahan<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let me ask you a question&#8230; Of all the Apps right now on your phone, how many do nothing more than a regular website? &nbsp;That right there is the answer to any debate on whether you should make your App with Hybrid or Native technologies. If you are really just making a website for a&hellip;&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development-programming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BS Facts About Hybrid or Native Apps Everyone Thinks Are True - Jeremy Callahan<\/title>\n<meta name=\"description\" content=\"Of the Apps on your phone, how many do nothing more than a regular website? 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Since then he has worked on globally recognized brands, startups, gaming sites, small businesses and everything in-between. His most notable career accomplishments include founding and programming a lead management company. He designed and programmed a CRM platform that processed over 250,000 incoming and outgoing leads per month. In 2011 he programmed his first mobile App (Ball Park Waiter) and has been programming Apps ever since. He now leads mobile development teams to build Apps for American Express, Universal Orlando and many other clients. In 2014 he came up with an idea while using Tinder. He imagined that the Swiping interface would be perfect for mobile commerce. In December of 2014 he programmed and launched Shoe Swipe to test his assumptions about Swiping. Shoe Swipe was a huge success. He programmed Shoe Swipe to be a white-labeled App so that existing e-commerce websites could easily add their products and have an App for iOS and Android phones. 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Since then he has worked on globally recognized brands, startups, gaming sites, small businesses and everything in-between. His most notable career accomplishments include founding and programming a lead management company. He designed and programmed a CRM platform that processed over 250,000 incoming and outgoing leads per month. In 2011 he programmed his first mobile App (Ball Park Waiter) and has been programming Apps ever since. He now leads mobile development teams to build Apps for American Express, Universal Orlando and many other clients. In 2014 he came up with an idea while using Tinder. He imagined that the Swiping interface would be perfect for mobile commerce. In December of 2014 he programmed and launched Shoe Swipe to test his assumptions about Swiping. Shoe Swipe was a huge success. He programmed Shoe Swipe to be a white-labeled App so that existing e-commerce websites could easily add their products and have an App for iOS and Android phones. In 2015 he co-founded Flip Shop Marketing and executed his plan of delivering mobile commerce Apps to clients on the platform. In addition to programming he is an expert in mobile commerce and user experience. He doesn't just follow the news and trends; he creates it by regularly blogging about trends in mobile commerce, user experience and App development. He also loves to motivate people with inspirational post about personal development. You can find his blogs on Flip Shop Marketing as well as his personal site www.jeremycallahan.com\/blog. He loves to give back and in his free time he launched a 4 part video teaching program where he teaches non-programmers how to turn their idea into a published App in iTunes &amp; Google Play. He covers the entire process from idea, to planning, to hiring developers, to testing, launch, marketing and ASO (App Store Optimization). He offers these videos for free online and teaches courses at General Assembly in San Francisco. He attended Golden Gate University and received a Master's degree in Business Administration with a concentration in Computer Information Systems. 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