{"id":31,"date":"2016-05-03T00:01:26","date_gmt":"2016-05-03T00:01:26","guid":{"rendered":"http:\/\/jeremycallahan.com\/blog\/?p=31"},"modified":"2021-01-26T00:44:27","modified_gmt":"2021-01-26T00:44:27","slug":"is-there-a-market-for-your-app-idea","status":"publish","type":"post","link":"http:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/","title":{"rendered":"Is there a Market for your App Idea?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33 alignright\" src=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM-300x179.png\" alt=\"Screen Shot 2016-05-02 at 4.48.21 PM\" width=\"359\" height=\"214\" srcset=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM-300x179.png 300w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM-768x458.png 768w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM-2x1.png 2w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM.png 852w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/p>\n<p style=\"text-align: left;\">Here is a great strategy to determine if there is a market for your App before you build anything using Facebook.<\/p>\n<p style=\"text-align: left;\">This is also a great method to get followers before you launch. Then once you launch your App you will have a group of people who you can advertise your App launch to and drive up the installs from day one.<\/p>\n<p style=\"text-align: left;\">First, create a business page on Facebook for you new App idea. Obviously you will want to use high quality photos and the more photos you can post the better. Its best to build out the page, add posts for a few weeks and then run ads.<\/p>\n<p style=\"text-align: left;\">Once you have some content on your pages you can begin running ads to that page. I am not going to get into the steps to setup ads on FB but I can tell you it is very easy and you can Google or YouTube videos on how to do this.<\/p>\n<p style=\"text-align: left;\">The hardest part will be creating the copy and images for your ads. I would suggest searching and hiring someone off Fivrr to do this for you. If you haven\u2019t used Fivrr it\u2019s a great service and very affordable. For $5 you can hire people to create ads and do just about anything for you. If you use Fivrr you can hire 3 or 4 people and get different copy\/photos\/ads for under $30.<\/p>\n<p style=\"text-align: left;\">Once you have some ads ready go into the Facebook advertising page and start your campaign. You want to setup a \u201clike\u201d campaign. This just means you are going to pay for people to like your page. You can get these \u201clikes\u201d for about .05 &#8211; .15 cents per like. Not bad right. For about $50 you can get 500 likes.<\/p>\n<p style=\"text-align: left;\">For a very small investment you can see if people actually \u201clike\u201d your App. Which at this point hasn\u2019t even launched.<\/p>\n<p style=\"text-align: left;\">The other upside is that you are going to see the types of users that like your App. You may find that females between the ages of 17-34 love your idea. Boom! Now you have a target market.<\/p>\n<p style=\"text-align: left;\">Now we get into the next level of determining your market. At this point you have 500 people. Now you can run a new ad group and when you are setting up that campaign Facebook has an audience selection call the \u201cLookalike\u201d. What they did was take the 500 people who liked your page and created a similar profile of users. You can see below that my Shoe Swipe audience has a \u201cLookalike\u201d of 1.9 million users. I\u2019d say that is a good size market to target.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-34\" src=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.50.01-PM-300x30.png\" alt=\"Jeremy Callahan - IS THERE A MARKET FOR YOUR APP IDEA\" width=\"640\" height=\"64\" srcset=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.50.01-PM-300x30.png 300w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.50.01-PM-768x77.png 768w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.50.01-PM-1024x102.png 1024w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.50.01-PM-10x1.png 10w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.50.01-PM.png 1482w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\">As you can see when I launch my App I have two things going for me. One is I can run free posts to the 500 people who have already liked my page and ask them for installs. And secondly I can now run an \u201cinstall\u201d campaign and target it to the \u201cLookalike\u201d audience.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-139\" src=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/jeremy-callahan-the-app-man-204x300.png\" alt=\"Jeremy Callahan The App Man\" width=\"115\" height=\"169\" srcset=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/jeremy-callahan-the-app-man.png 204w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/jeremy-callahan-the-app-man-1x1.png 1w\" sizes=\"auto, (max-width: 115px) 100vw, 115px\" \/><\/p>\n<p>Contact Me!<\/p>\n<p>Jeremy@jeremycallahan.com<\/p>\n<p>Twitter: @jeremycallahan<\/p>\n<p>Jeremy Callahan is a Mobile Commerce Expert, App Developer and Founder at Flip Shop Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a great strategy to determine if there is a market for your App before you build anything using Facebook. This is also a great method to get followers before you launch. Then once you launch your App you will have a group of people who you can advertise your App launch to and&hellip;&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":33,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is there a Market for your App Idea? - Jeremy Callahan<\/title>\n<meta name=\"description\" content=\"Here is a great strategy to determine if there is a market for your App before you build anything, using Facebook advertisments\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is there a Market for your App Idea? - Jeremy Callahan\" \/>\n<meta property=\"og:description\" content=\"Here is a great strategy to determine if there is a market for your App before you build anything, using Facebook advertisments\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/\" \/>\n<meta property=\"og:site_name\" content=\"Jeremy Callahan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jeremyjcallahan\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jeremyjcallahan\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-03T00:01:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-26T00:44:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeremy Callahan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jeremycallahan\" \/>\n<meta name=\"twitter:site\" content=\"@jeremycallahan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy Callahan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/\"},\"author\":{\"name\":\"Jeremy Callahan\",\"@id\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/#\\\/schema\\\/person\\\/b2a128517e46f2aa0bb49621e780964b\"},\"headline\":\"Is there a Market for your App Idea?\",\"datePublished\":\"2016-05-03T00:01:26+00:00\",\"dateModified\":\"2021-01-26T00:44:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/\"},\"wordCount\":518,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Screen-Shot-2016-05-02-at-4.48.21-PM.png\",\"articleSection\":[\"App Marketing\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/\",\"url\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/\",\"name\":\"Is there a Market for your App Idea? - Jeremy Callahan\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Screen-Shot-2016-05-02-at-4.48.21-PM.png\",\"datePublished\":\"2016-05-03T00:01:26+00:00\",\"dateModified\":\"2021-01-26T00:44:27+00:00\",\"description\":\"Here is a great strategy to determine if there is a market for your App before you build anything, using Facebook advertisments\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/#primaryimage\",\"url\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Screen-Shot-2016-05-02-at-4.48.21-PM.png\",\"contentUrl\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Screen-Shot-2016-05-02-at-4.48.21-PM.png\",\"width\":852,\"height\":508},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/is-there-a-market-for-your-app-idea\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is there a Market for your App Idea?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/#website\",\"url\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/\",\"name\":\"Jeremy Callahan\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/#organization\",\"name\":\"Jeremy Callahan\",\"url\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/cropped-logo-dark.png\",\"contentUrl\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/cropped-logo-dark.png\",\"width\":78,\"height\":68,\"caption\":\"Jeremy Callahan\"},\"image\":{\"@id\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jeremyjcallahan\",\"https:\\\/\\\/x.com\\\/jeremycallahan\",\"http:\\\/\\\/www.linkedin.com\\\/in\\\/jeremycallahan\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/jeremycallahansf\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/#\\\/schema\\\/person\\\/b2a128517e46f2aa0bb49621e780964b\",\"name\":\"Jeremy Callahan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8c716542731b23615a11d5b7277fba3e01ec3e6264f0b403b5502880c88cf6bf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8c716542731b23615a11d5b7277fba3e01ec3e6264f0b403b5502880c88cf6bf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8c716542731b23615a11d5b7277fba3e01ec3e6264f0b403b5502880c88cf6bf?s=96&d=mm&r=g\",\"caption\":\"Jeremy Callahan\"},\"description\":\"Jeremy Callahan's career began when he self taught himself web programming in 1998 during the Dot.com-era. Since then he has worked on globally recognized brands, startups, gaming sites, small businesses and everything in-between. His most notable career accomplishments include founding and programming a lead management company. He designed and programmed a CRM platform that processed over 250,000 incoming and outgoing leads per month. In 2011 he programmed his first mobile App (Ball Park Waiter) and has been programming Apps ever since. He now leads mobile development teams to build Apps for American Express, Universal Orlando and many other clients. In 2014 he came up with an idea while using Tinder. He imagined that the Swiping interface would be perfect for mobile commerce. In December of 2014 he programmed and launched Shoe Swipe to test his assumptions about Swiping. Shoe Swipe was a huge success. He programmed Shoe Swipe to be a white-labeled App so that existing e-commerce websites could easily add their products and have an App for iOS and Android phones. In 2015 he co-founded Flip Shop Marketing and executed his plan of delivering mobile commerce Apps to clients on the platform. In addition to programming he is an expert in mobile commerce and user experience. He doesn't just follow the news and trends; he creates it by regularly blogging about trends in mobile commerce, user experience and App development. He also loves to motivate people with inspirational post about personal development. You can find his blogs on Flip Shop Marketing as well as his personal site www.jeremycallahan.com\\\/blog. He loves to give back and in his free time he launched a 4 part video teaching program where he teaches non-programmers how to turn their idea into a published App in iTunes &amp; Google Play. He covers the entire process from idea, to planning, to hiring developers, to testing, launch, marketing and ASO (App Store Optimization). He offers these videos for free online and teaches courses at General Assembly in San Francisco. He attended Golden Gate University and received a Master's degree in Business Administration with a concentration in Computer Information Systems. He has expert level knowledge of front and backend programming languages, databases and system architecture.\",\"sameAs\":[\"http:\\\/\\\/www.jeremycallahan.com\",\"https:\\\/\\\/www.facebook.com\\\/jeremyjcallahan\",\"https:\\\/\\\/x.com\\\/jeremycallahan\"],\"url\":\"http:\\\/\\\/jeremycallahan.com\\\/blog\\\/author\\\/jeremycallahan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is there a Market for your App Idea? - Jeremy Callahan","description":"Here is a great strategy to determine if there is a market for your App before you build anything, using Facebook advertisments","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/","og_locale":"en_US","og_type":"article","og_title":"Is there a Market for your App Idea? - Jeremy Callahan","og_description":"Here is a great strategy to determine if there is a market for your App before you build anything, using Facebook advertisments","og_url":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/","og_site_name":"Jeremy Callahan","article_publisher":"https:\/\/www.facebook.com\/jeremyjcallahan","article_author":"https:\/\/www.facebook.com\/jeremyjcallahan","article_published_time":"2016-05-03T00:01:26+00:00","article_modified_time":"2021-01-26T00:44:27+00:00","og_image":[{"width":852,"height":508,"url":"https:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM.png","type":"image\/png"}],"author":"Jeremy Callahan","twitter_card":"summary_large_image","twitter_creator":"@jeremycallahan","twitter_site":"@jeremycallahan","twitter_misc":{"Written by":"Jeremy Callahan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/#article","isPartOf":{"@id":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/"},"author":{"name":"Jeremy Callahan","@id":"http:\/\/jeremycallahan.com\/blog\/#\/schema\/person\/b2a128517e46f2aa0bb49621e780964b"},"headline":"Is there a Market for your App Idea?","datePublished":"2016-05-03T00:01:26+00:00","dateModified":"2021-01-26T00:44:27+00:00","mainEntityOfPage":{"@id":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/"},"wordCount":518,"commentCount":0,"publisher":{"@id":"http:\/\/jeremycallahan.com\/blog\/#organization"},"image":{"@id":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/#primaryimage"},"thumbnailUrl":"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM.png","articleSection":["App Marketing"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/","url":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/","name":"Is there a Market for your App Idea? - Jeremy Callahan","isPartOf":{"@id":"http:\/\/jeremycallahan.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/#primaryimage"},"image":{"@id":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/#primaryimage"},"thumbnailUrl":"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM.png","datePublished":"2016-05-03T00:01:26+00:00","dateModified":"2021-01-26T00:44:27+00:00","description":"Here is a great strategy to determine if there is a market for your App before you build anything, using Facebook advertisments","breadcrumb":{"@id":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/#primaryimage","url":"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM.png","contentUrl":"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-02-at-4.48.21-PM.png","width":852,"height":508},{"@type":"BreadcrumbList","@id":"https:\/\/jeremycallahan.com\/blog\/is-there-a-market-for-your-app-idea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/jeremycallahan.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Is there a Market for your App Idea?"}]},{"@type":"WebSite","@id":"http:\/\/jeremycallahan.com\/blog\/#website","url":"http:\/\/jeremycallahan.com\/blog\/","name":"Jeremy Callahan","description":"","publisher":{"@id":"http:\/\/jeremycallahan.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/jeremycallahan.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"http:\/\/jeremycallahan.com\/blog\/#organization","name":"Jeremy Callahan","url":"http:\/\/jeremycallahan.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"http:\/\/jeremycallahan.com\/blog\/#\/schema\/logo\/image\/","url":"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2021\/01\/cropped-logo-dark.png","contentUrl":"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2021\/01\/cropped-logo-dark.png","width":78,"height":68,"caption":"Jeremy Callahan"},"image":{"@id":"http:\/\/jeremycallahan.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jeremyjcallahan","https:\/\/x.com\/jeremycallahan","http:\/\/www.linkedin.com\/in\/jeremycallahan","https:\/\/www.youtube.com\/c\/jeremycallahansf"]},{"@type":"Person","@id":"http:\/\/jeremycallahan.com\/blog\/#\/schema\/person\/b2a128517e46f2aa0bb49621e780964b","name":"Jeremy Callahan","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/8c716542731b23615a11d5b7277fba3e01ec3e6264f0b403b5502880c88cf6bf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8c716542731b23615a11d5b7277fba3e01ec3e6264f0b403b5502880c88cf6bf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8c716542731b23615a11d5b7277fba3e01ec3e6264f0b403b5502880c88cf6bf?s=96&d=mm&r=g","caption":"Jeremy Callahan"},"description":"Jeremy Callahan's career began when he self taught himself web programming in 1998 during the Dot.com-era. Since then he has worked on globally recognized brands, startups, gaming sites, small businesses and everything in-between. His most notable career accomplishments include founding and programming a lead management company. He designed and programmed a CRM platform that processed over 250,000 incoming and outgoing leads per month. In 2011 he programmed his first mobile App (Ball Park Waiter) and has been programming Apps ever since. He now leads mobile development teams to build Apps for American Express, Universal Orlando and many other clients. In 2014 he came up with an idea while using Tinder. He imagined that the Swiping interface would be perfect for mobile commerce. In December of 2014 he programmed and launched Shoe Swipe to test his assumptions about Swiping. Shoe Swipe was a huge success. He programmed Shoe Swipe to be a white-labeled App so that existing e-commerce websites could easily add their products and have an App for iOS and Android phones. In 2015 he co-founded Flip Shop Marketing and executed his plan of delivering mobile commerce Apps to clients on the platform. In addition to programming he is an expert in mobile commerce and user experience. He doesn't just follow the news and trends; he creates it by regularly blogging about trends in mobile commerce, user experience and App development. He also loves to motivate people with inspirational post about personal development. You can find his blogs on Flip Shop Marketing as well as his personal site www.jeremycallahan.com\/blog. He loves to give back and in his free time he launched a 4 part video teaching program where he teaches non-programmers how to turn their idea into a published App in iTunes &amp; Google Play. He covers the entire process from idea, to planning, to hiring developers, to testing, launch, marketing and ASO (App Store Optimization). He offers these videos for free online and teaches courses at General Assembly in San Francisco. He attended Golden Gate University and received a Master's degree in Business Administration with a concentration in Computer Information Systems. He has expert level knowledge of front and backend programming languages, databases and system architecture.","sameAs":["http:\/\/www.jeremycallahan.com","https:\/\/www.facebook.com\/jeremyjcallahan","https:\/\/x.com\/jeremycallahan"],"url":"http:\/\/jeremycallahan.com\/blog\/author\/jeremycallahan\/"}]}},"_links":{"self":[{"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":4,"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":807,"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/posts\/31\/revisions\/807"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/media\/33"}],"wp:attachment":[{"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jeremycallahan.com\/blog\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}