{"id":113,"date":"2016-08-26T19:22:46","date_gmt":"2016-08-26T19:22:46","guid":{"rendered":"http:\/\/jeremycallahan.com\/blog\/?p=113"},"modified":"2021-01-26T00:38:03","modified_gmt":"2021-01-26T00:38:03","slug":"the-unconventional-guide-to-app-building-part-1","status":"publish","type":"post","link":"https:\/\/jeremycallahan.com\/blog\/the-unconventional-guide-to-app-building-part-1\/","title":{"rendered":"The Unconventional Guide to App Building &#8211; Part 1"},"content":{"rendered":"<p><strong>Step 1 \u2013 The Foundation<\/strong><\/p>\n<p>The steps to App building are similar to building a home. If you were building a home the first thing you\u2019d consider is how much home can I build with my budget. In the startup world, we call this the MVP<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IXS2xkqqKXE\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Minimum Viable Product: So when we talk about product development, I want you to think what are the minimum features that are needed to get this to market so we can get user feedback. Our goal is to get this in front of people and find out how well it works. Then we can make additions and adjustments in the next version.<\/p>\n<p><strong>There are two parts to the foundation<\/strong><\/p>\n<p>One is the Name, logo, design and URL. At this point I\u2019m sure you at least have a name in mind. Make sure to search the iStore and Android Marketplace to verify that the name is available. If you do not find an app with that name, it is available. For the web URL you can go to Godaddy and run a search.<\/p>\n<p>To reserve the name you will need to create a developer account in the iStore and Android market place and register a new App with that name. This does not mean you have to publish an App. It just means that you have created the initial App landing page. This is the page people see when they search for you in iTunes. Once you have the App registered you have 180 days to publish your App or the name will be lost.<\/p>\n<p>Choosing a Keyword Friendly Name<\/p>\n<p>Names in iTunes can be 255 characters and making the most of this is important for keyword purposes. For instance your app might be to find dog walkers in your neighborhood and called: Dog Walkers<\/p>\n<p>But you have 255 characters so a better name would be: Dog Walkers \u2013 Find licensed pet sitters, walkers and trainers in your neighborhood. Now when people search for \u2018pet sitters\u2019 your App comes up in the search.<\/p>\n<p><strong>The second step to the foundation is design!<\/strong><\/p>\n<p>The first step is to create a style guide. The style guide is simply a logo, headings, colors, buttons, icons, etc that will be in the App. You can do a Google image search for \u201cMobile App Style Guide\u201d and see examples of what you are looking to build. It is similar to the image below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-114\" src=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/how-to-build-apps-style-guide-300x182.jpg\" alt=\"How to Build Apps Style Guide\" width=\"516\" height=\"313\" srcset=\"https:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/how-to-build-apps-style-guide-300x182.jpg 300w, https:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/how-to-build-apps-style-guide-2x1.jpg 2w, https:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/how-to-build-apps-style-guide.jpg 660w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/p>\n<p>To create the guide I recommend going on Fivrr and searching for \u201cApp Style Guides\u201d. This will return a list of people who will create them for you for as little as $5.<\/p>\n<p>Fivrr is a site where people work for $5 per project. Well actually $5 is just the starting point. For a decent style guide you are looking at around $30 &#8211; $50 per request. Fivrr is great for design because you can get several designs for a small investment<\/p>\n<p>The best way to use Fivrr is to find three to four people and then purchase their services. Once you have the results you can pick and choose elements you like and combine those into a final style guide.<\/p>\n<p>People always seem to get paranoid here thinking the designers will steal their idea. If you fall into that category I\u2019d suggest working with us or a designer you feel you can trust. Use a designer you know or someone who you can meet with in person before they start working.<\/p>\n<p>Keep in mind that the reason for the style guide is so you have something to hand off to the developers you hire. This guide will be used for the App and your website (assuming you also need a website).<\/p>\n<p>And it is important that you have a brand identity that you can use from business cards, email templates or anything else with your brand on it. So take some action right now and find a good designer and have them create a style guide for you.<\/p>\n<p>My final thought on design is a visualization exercise. Once you have your style guide I want you to print it out in high quality and as large as possible. Then pin that on your office or bedroom wall\u2026 Somewhere you will see it everyday<\/p>\n<p>This will get emotionally involved in your App and seeing a design daily will keep you moving towards your goal!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-89\" src=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/07\/appmanSmall-204x300.png\" alt=\"The App Man Jeremy Callahan\" width=\"114\" height=\"167\" srcset=\"https:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/07\/appmanSmall-204x300.png 204w, https:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/07\/appmanSmall-1x1.png 1w, https:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/07\/appmanSmall.png 207w\" sizes=\"auto, (max-width: 114px) 100vw, 114px\" \/><\/p>\n<p>Jeremy@flipshopmarketing.com<\/p>\n<p>Twitter: @jeremycallahan<\/p>\n<p>Jeremy Callahan is a Mobile Commerce Expert, App Developer and Founder at Flip Shop Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Step 1 \u2013 The Foundation The steps to App building are similar to building a home. If you were building a home the first thing you\u2019d consider is how much home can I build with my budget. In the startup world, we call this the MVP Minimum Viable Product: So when we talk about product&hellip;&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2],"tags":[9,10,8,11],"class_list":["post-113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development-programming","tag-app-development","tag-app-marketing","tag-apps","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Unconventional Guide to App Building - Part 1 - Jeremy Callahan<\/title>\n<meta name=\"description\" content=\"If you were building a home the first thing you\u2019d consider is how much home can I build with my budget. 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Since then he has worked on globally recognized brands, startups, gaming sites, small businesses and everything in-between. His most notable career accomplishments include founding and programming a lead management company. He designed and programmed a CRM platform that processed over 250,000 incoming and outgoing leads per month. In 2011 he programmed his first mobile App (Ball Park Waiter) and has been programming Apps ever since. He now leads mobile development teams to build Apps for American Express, Universal Orlando and many other clients. In 2014 he came up with an idea while using Tinder. He imagined that the Swiping interface would be perfect for mobile commerce. In December of 2014 he programmed and launched Shoe Swipe to test his assumptions about Swiping. Shoe Swipe was a huge success. He programmed Shoe Swipe to be a white-labeled App so that existing e-commerce websites could easily add their products and have an App for iOS and Android phones. 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