{"id":117,"date":"2016-08-29T21:46:44","date_gmt":"2016-08-29T21:46:44","guid":{"rendered":"http:\/\/jeremycallahan.com\/blog\/?p=117"},"modified":"2021-01-26T00:37:11","modified_gmt":"2021-01-26T00:37:11","slug":"effective-pre-launch-mobile-app-marketing-strategy","status":"publish","type":"post","link":"https:\/\/jeremycallahan.com\/blog\/effective-pre-launch-mobile-app-marketing-strategy\/","title":{"rendered":"Effective Pre-Launch Mobile App Marketing Strategy"},"content":{"rendered":"

Before you go out and spend money on building your App. The first step is to determine if there is a market for what you are going to build. I know you have a unique and great idea but how do you really know if people will use your App. And an even better question is if they do use it\u2026 How will they find it in the App store?  Simply put you need a mobile app marketing strategy.<\/strong><\/p>\n

You are going to have to market it through both free and paid channels. So let me give you some ideas to see if there is a market and second drum up interest before launching. In other words\u2026 Getting emails you can market to later.<\/p>\n

\"Effective<\/p>\n

The first thing to do is to create a one-page web page. I use Launch Rock for this (www.launchrock.com<\/a>).   This is a very simple online drag and drop tool that allows you to create pages that capture user emails. They have a free version and a $5 per month version. The main thing you must convey is that by submitting their email they will be notified when you launch.<\/p>\n

Once you have your page setup you need to start marketing everyone you know and get feedback and support. Pull every email you have from Gmail, Facebook, LinkedIn, etc. Then use a service like Mail Chimp to send blast emails to these people. I recommend using Mail Chimp because you can setup campaigns and track who opened their emails. Then a few days later you can re-send the email to the people who did not open the first email.<\/p>\n

Do not be afraid to beat your friends and family over the head with your emails and App idea. Trust me when I tell you that everyone you know is interested in what you are doing. They are! I know a guy who is a painter that I haven\u2019t seen in years. The other night I ran into him and I said, \u201cShit, I just had my apartment painted and I didn\u2019t think of you\u201d.   I didn\u2019t think of him because I haven\u2019t seen or heard from him in 5 years. But I would much rather of hired him. So make sure everyone you know knows what you are doing.<\/p>\n

Every time I have bulk emailed my friends with my new endeavors I get great responses. They just may say \u201cI don\u2019t know anyone who can help right now but if I do I\u2019ll send them your way\u201d.   The hidden benefit is that you will re-connect with your old friends. The idea is that you want people to know about you and what you are doing.<\/p>\n

The next step is setting up an auto responder campaign. This is a series of emails that you will send over a given period of time. After a user submits their email you can plan a strategy to get the involved in your App. This could be \u201csneak peaks\u201d of the App. Or you could ask users to take surveys about certain features you might roll out first. Get creative! Ask people to sign-up to help you beta test the App.<\/p>\n

Now that you have a landing page you can start promoting it on your Facebook, Twitter, Instagram and any other social media pages you have.<\/p>\n

You can also start running some ad\u2019s to your landing page and see if you can get email conversions.  I recommend running ads on Bing or Yahoo simply because you get the same amount of hits for 1\/3 of the price on Google. Plus, at this point it\u2019s likely you do not have any images, headlines or copy. By using a lower cost engine you can refine your ads.<\/p>\n

Generally you want a method to capture a users email and then continue to engage them through the App launch. If you are struggling to get users at this stage then you might want to pivot to another idea or refine your message. This step is critical because it will frame your market and get you to create App marketing materials like copy, headlines and images.<\/p>\n

\"Jeremy<\/p>\n

 <\/p>\n

Jeremy Callahan<\/p>\n

jeremy@jeremycallahan.com<\/p>\n

http:\/\/www.jeremycallahan.com<\/p>\n

Twitter @jeremycallahan<\/p>\n","protected":false},"excerpt":{"rendered":"

Before you go out and spend money on building your App. The first step is to determine if there is a market for what you are going to build. I know you have a unique and great idea but how do you really know if people will use your App. And an even better question… <\/p>\n","protected":false},"author":2,"featured_media":118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-marketing"],"yoast_head":"\nEffective Pre-Launch Mobile App Marketing Strategy - Jeremy Callahan<\/title>\n<meta name=\"description\" content=\"Before you go out and spend money on building your App. The first step is to determine if there is a market for what you are going to build\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/jeremycallahan.com\/blog\/effective-pre-launch-mobile-app-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective Pre-Launch Mobile App Marketing Strategy - 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Since then he has worked on globally recognized brands, startups, gaming sites, small businesses and everything in-between. His most notable career accomplishments include founding and programming a lead management company. He designed and programmed a CRM platform that processed over 250,000 incoming and outgoing leads per month. In 2011 he programmed his first mobile App (Ball Park Waiter) and has been programming Apps ever since. He now leads mobile development teams to build Apps for American Express, Universal Orlando and many other clients. In 2014 he came up with an idea while using Tinder. He imagined that the Swiping interface would be perfect for mobile commerce. In December of 2014 he programmed and launched Shoe Swipe to test his assumptions about Swiping. Shoe Swipe was a huge success. He programmed Shoe Swipe to be a white-labeled App so that existing e-commerce websites could easily add their products and have an App for iOS and Android phones. 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In 2015 he co-founded Flip Shop Marketing and executed his plan of delivering mobile commerce Apps to clients on the platform. In addition to programming he is an expert in mobile commerce and user experience. He doesn't just follow the news and trends; he creates it by regularly blogging about trends in mobile commerce, user experience and App development. He also loves to motivate people with inspirational post about personal development. You can find his blogs on Flip Shop Marketing as well as his personal site www.jeremycallahan.com\/blog. He loves to give back and in his free time he launched a 4 part video teaching program where he teaches non-programmers how to turn their idea into a published App in iTunes & Google Play. He covers the entire process from idea, to planning, to hiring developers, to testing, launch, marketing and ASO (App Store Optimization). He offers these videos for free online and teaches courses at General Assembly in San Francisco. He attended Golden Gate University and received a Master's degree in Business Administration with a concentration in Computer Information Systems. 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