{"id":204,"date":"2017-01-08T22:12:24","date_gmt":"2017-01-08T22:12:24","guid":{"rendered":"http:\/\/jeremycallahan.com\/blog\/?p=204"},"modified":"2021-01-26T00:32:50","modified_gmt":"2021-01-26T00:32:50","slug":"start-validate-business-30-day-business-challenge","status":"publish","type":"post","link":"https:\/\/jeremycallahan.com\/blog\/start-validate-business-30-day-business-challenge\/","title":{"rendered":"How to Start and Validate A Business (30 Day Business Challenge)"},"content":{"rendered":"

January 8th<\/sup>, 2017<\/strong><\/p>\n

Last year a guy on my team asked me how do you start a business? It was a fairly broad question and my first response was\u2026 You just start! But it is an interesting question and to answer it for you I am going to start a business today and see if it will gain any traction in the next 30 days.<\/p>\n

Here is what I am committing to\u2026 30 days, $500 investment and I will only be working on it about 1-2 hours per day. The goal is to get 5 customers and see if the advertising to sales ratio is a winner.<\/p>\n

The Business Idea<\/h1>\n

In November I updated a friends painting website. He is a contractor so I added a booking utility that allows his site visitors to book estimates online. Since we added it, he has had 11 people book estimates via the site.<\/p>\n

Its simple, the pick a day\/time and then it adds the appointment to his calendar and emails both parties, reminders, etc. It\u2019s a sweet little tool from a third party that is quick and easy to setup.<\/p>\n

So my 30 Business is simple. I will add this same tool to websites for $99. Actually the price point is not set but I\u2019m going to begin at $99 and assess the results.<\/p>\n

Since I am a developer I created a landing page for the product with all the details of how it works. I added a 3 minute Youtube video as well. To setup the landing page with the video I put in about 4 hours of work. Click the image below to see the landing page I built.<\/p>\n


\n\"How
\n<\/a><\/p>\n

A special thanks to Ryan Robinson<\/a> @ https:\/\/www.ryrob.com\/validate-business-idea\/<\/a> Two days after I started this Ryan randomly followed me on Twitter. I clicked on his page and saw he was blogging about the same thing I was doing. So that inspired me to post about my progress on my 30-Day challenge.<\/p>\n

I\u2019ve started a lot of businesses and there is no set formula. I do know that I will make mistakes and learn things along the way.  My initial plan is to run Facebook ads to anyone who listed their occupation as a painter or home decorator. I am running $20 per day.  I’ll update this post in a few days with my progress<\/p>\n

<\/div>\n

I\u2019m happy you are reading this and I hope it inspires you to take action towards your ideas. Please share, follow, comment and reach out to me if you need any help or inspiration!<\/p>\n

UPDATE #1<\/strong><\/h1>\n

January 13th 2017<\/p>\n

As I mentioned above I would make mistakes and it happened two days in.<\/p>\n

To start I decided to run Facebook Ads. I created an initial test group for anyone with in the USA with a job title of either Painters (house) or Decorators. Since this was the initial test I decide to run the ads for 5 days at $20 per day and see what the results were.<\/p>\n

It took about 2 hours to setup the Ad\u2019s but that was over the entire day because Facebook kept rejecting my Ad. They were rejecting it because the URL I entered was missing the .com portion of the URL. I finally discovered the error and after a quick change my ad\u2019s were running.<\/p>\n

And that is where the mistake happened\u2026 Apparently the .com didn\u2019t save and my ad\u2019s ran for a day and a half with a bad URL. When I checked Google Analytics mid-day I had zero clicks. So I had to contact their support and get a credit for that.   But I was out a 1.5 days of seeing the results.<\/p>\n

Here is the data on the ads<\/strong><\/p>\n

\"Screen<\/p>\n

The bad news is that out of the 307 clicks I got ZERO sales. I started the price at $99 and then moved it down to $29.99 after 150 clicks.<\/p>\n

More of the Same Produces More of the Same!<\/h2>\n

Since the FB ads produced no sales I turned them of and decided to take a new approach. And that approach is email. The truth is that same day I started the ads I found a site that sells emails of painters. So on a whim I bought a list of 5000 for $79.99.<\/p>\n

And when I say whim I literally mean a whim\u2026 I started thinking after the fact about the quality of the list and that I may have dove in too fast on that one. One of my better qualities is that I make decisions fast and stick to them.<\/p>\n

I am going to begin sending emails over the next 4 to 5 days in groups of 200. I will vary the subjects, content, links, etc. to see what get higher opens and clicks. While that is running I am also creating six emails that will send as an auto responder. I will start running the auto responder campaign next week.<\/p>\n

To recap: $187.70 spent of $500, Zero sales<\/p>\n

Contact Me!<\/p>\n

\"Jeremy<\/p>\n

jeremy@jeremycallahan.com<\/p>\n

Twitter: @jeremycallahan<\/p>\n

Jeremy Callahan is the #<\/s>AppMan<\/b><\/a>, Expert Mobile App Developer, App Marketer, Front End Engineer, Motivator who gets shit done and Inspires others!<\/p>\n","protected":false},"excerpt":{"rendered":"

January 8th, 2017 Last year a guy on my team asked me how do you start a business? It was a fairly broad question and my first response was\u2026 You just start! But it is an interesting question and to answer it for you I am going to start a business today and see if… <\/p>\n","protected":false},"author":2,"featured_media":205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development-programming"],"yoast_head":"\nHow to Start and Validate A Business (30 Day Business Challenge) - Jeremy Callahan<\/title>\n<meta name=\"description\" content=\"30 days, $500 investment, Working on it about 1-2 hours per day. 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Since then he has worked on globally recognized brands, startups, gaming sites, small businesses and everything in-between. His most notable career accomplishments include founding and programming a lead management company. He designed and programmed a CRM platform that processed over 250,000 incoming and outgoing leads per month. In 2011 he programmed his first mobile App (Ball Park Waiter) and has been programming Apps ever since. He now leads mobile development teams to build Apps for American Express, Universal Orlando and many other clients. In 2014 he came up with an idea while using Tinder. He imagined that the Swiping interface would be perfect for mobile commerce. In December of 2014 he programmed and launched Shoe Swipe to test his assumptions about Swiping. Shoe Swipe was a huge success. He programmed Shoe Swipe to be a white-labeled App so that existing e-commerce websites could easily add their products and have an App for iOS and Android phones. In 2015 he co-founded Flip Shop Marketing and executed his plan of delivering mobile commerce Apps to clients on the platform. In addition to programming he is an expert in mobile commerce and user experience. He doesn't just follow the news and trends; he creates it by regularly blogging about trends in mobile commerce, user experience and App development. He also loves to motivate people with inspirational post about personal development. You can find his blogs on Flip Shop Marketing as well as his personal site www.jeremycallahan.com\/blog. He loves to give back and in his free time he launched a 4 part video teaching program where he teaches non-programmers how to turn their idea into a published App in iTunes & Google Play. He covers the entire process from idea, to planning, to hiring developers, to testing, launch, marketing and ASO (App Store Optimization). He offers these videos for free online and teaches courses at General Assembly in San Francisco. He attended Golden Gate University and received a Master's degree in Business Administration with a concentration in Computer Information Systems. 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