{"id":462,"date":"2018-03-07T19:13:03","date_gmt":"2018-03-07T19:13:03","guid":{"rendered":"http:\/\/jeremycallahan.com\/blog\/?p=462"},"modified":"2021-01-25T23:48:22","modified_gmt":"2021-01-25T23:48:22","slug":"increase-sales-business-video-marketing-app-not-app-episode-016","status":"publish","type":"post","link":"https:\/\/jeremycallahan.com\/blog\/increase-sales-business-video-marketing-app-not-app-episode-016\/","title":{"rendered":"How to increase sales to your business with video marketing &#8212; To App Or Not To App &#8211; Episode 016"},"content":{"rendered":"<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"How to increase sales to your business with video marketing -- To App Or Not To App - Episode 016\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/lpdpc11e2mY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Posting video content on Facebook, Instagram, LinkedIn, Youtube and your website will 100% lead you to increased sales and leads. When people search for you on the Internet, what comes up? Your potential customers want to know who is behind the company. They do not care about explainer videos or your &#8220;About Us&#8221; page. It&#8217;s 2018 and its time for you to embrace the true power of social media and start posting videos about who you are and what you do.<\/p>\n<p>First, let me be blunt. No one knows who you are or what you do. Even your closest friends and family have no idea what you do for work. They know you have kids, a dog and love yoga because you post that constantly. But what expertise do you have professionally? Its great to be known for yoga but that doesn&#8217;t pay the bills.<\/p>\n<p>Show me your expertise and what you do for work. If you are an employee this will help you get a better job. Imagine if you post videos about projects you worked on onto your LinkedIn profile. Imagine if when you interview the HR person types your name into Google and sees videos of you talking about how you contributed to a project. Do you think that would make you stand out from other candidates? You are dam right it would and you&#8217;d 100% stand out from everyone else.<\/p>\n<p>Do you own a business and need more revenue and leads? Post a video showing you in action or better yet, give me free advice. Ever since I started posting videos on Facebook I have gotten new clients and closing deals is much easier now. Why? because people see that I am the kind of guy they want to do business with. I&#8217;m a real person&#8230; know one reads my &#8220;About Jeremy&#8221; section on my website (Yawn).<\/p>\n<p>And these do not need to be produced. You have a camera in your hand&#8230; Think of a topic, turn your phone around, press record. You talking in front of a camera about something interesting. Its that simple! That is all you have to do.<\/p>\n<p>Want to know a secret about me? I was afraid just like you to put up videos of myself. And all I can say is that I wish I had overcame my fear two years ago because when I finally did start posting my business exploded. So stop making excuses and being afraid. Your videos will suck&#8230; but its like anything else, you WILL get better.<\/p>\n<p>Contact Me!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-139\" src=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/jeremy-callahan-the-app-man-204x300.png\" sizes=\"auto, (max-width: 92px) 100vw, 92px\" srcset=\"http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/jeremy-callahan-the-app-man.png 204w, http:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2016\/08\/jeremy-callahan-the-app-man-1x1.png 1w\" alt=\"Jeremy Callahan The App Man\" width=\"92\" height=\"135\"><\/p>\n<p>jeremy@jeremycallahan.com<\/p>\n<p>Twitter: @jeremycallahan<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posting video content on Facebook, Instagram, LinkedIn, Youtube and your website will 100% lead you to increased sales and leads. When people search for you on the Internet, what comes up? Your potential customers want to know who is behind the company. They do not care about explainer videos or your &#8220;About Us&#8221; page. It&#8217;s&hellip;&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[110],"tags":[42,140,124,131,127,128,129,134,130,126,125,133,132,135,139,137,138,136,112,115,116,114,122,121,117,113,123,118,120,119],"class_list":["post-462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-live","tag-coding","tag-codinglife","tag-entrepreneur","tag-entrepreneurial","tag-entrepreneurlife","tag-entrepreneurlifestyle","tag-entrepreneurmindset","tag-entrepreneurmotivation","tag-entrepreneurquotes","tag-entrepreneurs","tag-entrepreneurship","tag-entrepreneurslife","tag-entrepreneursofinstagram","tag-mobileapp","tag-mobileappdesign","tag-mobileappdevelopment","tag-mobileapplication","tag-mobileapps","tag-podcast","tag-podcaster","tag-podcasters","tag-podcasting","tag-podcastinglife","tag-podcastinterview","tag-podcastlife","tag-podcasts","tag-podcastseries","tag-podcastshow","tag-speaker","tag-speaking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to increase sales to your business with video marketing - To App Or Not To App - Episode 016 - Jeremy Callahan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/jeremycallahan.com\/blog\/increase-sales-business-video-marketing-app-not-app-episode-016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase sales to your business with video marketing - To App Or Not To App - Episode 016 - Jeremy Callahan\" \/>\n<meta property=\"og:description\" content=\"Posting video content on Facebook, Instagram, LinkedIn, Youtube and your website will 100% lead you to increased sales and leads. 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Since then he has worked on globally recognized brands, startups, gaming sites, small businesses and everything in-between. His most notable career accomplishments include founding and programming a lead management company. He designed and programmed a CRM platform that processed over 250,000 incoming and outgoing leads per month. In 2011 he programmed his first mobile App (Ball Park Waiter) and has been programming Apps ever since. He now leads mobile development teams to build Apps for American Express, Universal Orlando and many other clients. In 2014 he came up with an idea while using Tinder. He imagined that the Swiping interface would be perfect for mobile commerce. In December of 2014 he programmed and launched Shoe Swipe to test his assumptions about Swiping. Shoe Swipe was a huge success. He programmed Shoe Swipe to be a white-labeled App so that existing e-commerce websites could easily add their products and have an App for iOS and Android phones. In 2015 he co-founded Flip Shop Marketing and executed his plan of delivering mobile commerce Apps to clients on the platform. In addition to programming he is an expert in mobile commerce and user experience. He doesn't just follow the news and trends; he creates it by regularly blogging about trends in mobile commerce, user experience and App development. He also loves to motivate people with inspirational post about personal development. You can find his blogs on Flip Shop Marketing as well as his personal site www.jeremycallahan.com\/blog. He loves to give back and in his free time he launched a 4 part video teaching program where he teaches non-programmers how to turn their idea into a published App in iTunes &amp; Google Play. He covers the entire process from idea, to planning, to hiring developers, to testing, launch, marketing and ASO (App Store Optimization). He offers these videos for free online and teaches courses at General Assembly in San Francisco. He attended Golden Gate University and received a Master's degree in Business Administration with a concentration in Computer Information Systems. 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