{"id":605,"date":"2018-11-07T00:00:38","date_gmt":"2018-11-07T00:00:38","guid":{"rendered":"http:\/\/jeremycallahan.com\/blog\/?p=605"},"modified":"2021-01-25T23:32:43","modified_gmt":"2021-01-25T23:32:43","slug":"25-crafting-brand-online-hank-norman","status":"publish","type":"post","link":"https:\/\/jeremycallahan.com\/blog\/25-crafting-brand-online-hank-norman\/","title":{"rendered":"25: Crafting Your Brand Online with Hank Norman"},"content":{"rendered":"<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Episode 25: CRAFTING YOUR BRAND ONLINE WITH HANK NORMAN\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/gtMAnjiMAEE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Founder of 2 Market Media&nbsp;Hank Norman has been creating TV and media stars for over 25 years. He has worked with more than a thousand of today\u2019s top experts, personalities and celebrities &#8211; from&nbsp;<em>Barbara Walters<\/em>&nbsp;and&nbsp;<em>Steve Harvey&nbsp;<\/em>to&nbsp;<em>Grant Cardone<\/em>&nbsp;and&nbsp;<em>Judge Jeanine Pirro<\/em>. Hank has helped launch cable networks like&nbsp;<strong>Oxygen<\/strong>, personality-based networks like&nbsp;<strong>The Grant Cardone Network<\/strong>&nbsp;and daytime talk shows like \u201c<strong>The View<\/strong>.\u201d Today we know you have to exist online. Hank joins us to discuss why people don&#8217;t embrace their online presence and how to find the messaging that works best for you.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_5647\"><audio class=\"wp-audio-shortcode\" id=\"audio-605-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/jeremy\/storage.googleapis.com\/2mmpodcast\/jeremycallahan\/jeremy-hank.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/jeremy\/storage.googleapis.com\/2mmpodcast\/jeremycallahan\/jeremy-hank.mp3\">http:\/\/media.blubrry.com\/jeremy\/storage.googleapis.com\/2mmpodcast\/jeremycallahan\/jeremy-hank.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/jeremy\/storage.googleapis.com\/2mmpodcast\/jeremycallahan\/jeremy-hank.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/jeremycallahan.com\/blog\/?powerpress_pinw=605-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/jeremy\/storage.googleapis.com\/2mmpodcast\/jeremycallahan\/jeremy-hank.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"jeremy-hank.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/jeremycallahan.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Founder of 2 Market Media&nbsp;Hank Norman has been creating TV and media stars for over 25 years. He has worked with more than a thousand of today\u2019s top experts, personalities and celebrities &#8211; from&nbsp;Barbara Walters&nbsp;and&nbsp;Steve Harvey&nbsp;to&nbsp;Grant Cardone&nbsp;and&nbsp;Judge Jeanine Pirro. Hank has helped launch cable networks like&nbsp;Oxygen, personality-based networks like&nbsp;The Grant Cardone Network&nbsp;and daytime talk shows&hellip;&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[109],"tags":[],"class_list":["post-605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>25: Crafting Your Brand Online with Hank Norman - Jeremy Callahan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jeremycallahan.com\/blog\/25-crafting-brand-online-hank-norman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"25: Crafting Your Brand Online with Hank Norman - Jeremy Callahan\" \/>\n<meta property=\"og:description\" content=\"Founder of 2 Market Media&nbsp;Hank Norman has been creating TV and media stars for over 25 years. He has worked with more than a thousand of today\u2019s top experts, personalities and celebrities &#8211; from&nbsp;Barbara Walters&nbsp;and&nbsp;Steve Harvey&nbsp;to&nbsp;Grant Cardone&nbsp;and&nbsp;Judge Jeanine Pirro. Hank has helped launch cable networks like&nbsp;Oxygen, personality-based networks like&nbsp;The Grant Cardone Network&nbsp;and daytime talk shows&hellip;&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jeremycallahan.com\/blog\/25-crafting-brand-online-hank-norman\/\" \/>\n<meta property=\"og:site_name\" content=\"Jeremy Callahan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jeremyjcallahan\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jeremyjcallahan\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-07T00:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-25T23:32:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jeremycallahan.com\/blog\/wp-content\/uploads\/2018\/11\/hankNormanThumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"430\" \/>\n\t<meta property=\"og:image:height\" content=\"246\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeremy Callahan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jeremycallahan\" \/>\n<meta name=\"twitter:site\" content=\"@jeremycallahan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy Callahan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/25-crafting-brand-online-hank-norman\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/25-crafting-brand-online-hank-norman\\\/\"},\"author\":{\"name\":\"Jeremy Callahan\",\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/#\\\/schema\\\/person\\\/b2a128517e46f2aa0bb49621e780964b\"},\"headline\":\"25: Crafting Your Brand Online with Hank Norman\",\"datePublished\":\"2018-11-07T00:00:38+00:00\",\"dateModified\":\"2021-01-25T23:32:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/25-crafting-brand-online-hank-norman\\\/\"},\"wordCount\":124,\"publisher\":{\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/25-crafting-brand-online-hank-norman\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/hankNormanThumb.jpg\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/25-crafting-brand-online-hank-norman\\\/\",\"url\":\"https:\\\/\\\/jeremycallahan.com\\\/blog\\\/25-crafting-brand-online-hank-norman\\\/\",\"name\":\"25: Crafting Your Brand Online with Hank Norman - 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In 2015 he co-founded Flip Shop Marketing and executed his plan of delivering mobile commerce Apps to clients on the platform. In addition to programming he is an expert in mobile commerce and user experience. He doesn't just follow the news and trends; he creates it by regularly blogging about trends in mobile commerce, user experience and App development. He also loves to motivate people with inspirational post about personal development. You can find his blogs on Flip Shop Marketing as well as his personal site www.jeremycallahan.com\/blog. He loves to give back and in his free time he launched a 4 part video teaching program where he teaches non-programmers how to turn their idea into a published App in iTunes &amp; Google Play. He covers the entire process from idea, to planning, to hiring developers, to testing, launch, marketing and ASO (App Store Optimization). He offers these videos for free online and teaches courses at General Assembly in San Francisco. He attended Golden Gate University and received a Master's degree in Business Administration with a concentration in Computer Information Systems. 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