{"id":66,"date":"2016-06-28T12:16:16","date_gmt":"2016-06-28T12:16:16","guid":{"rendered":"http:\/\/jeremycallahan.com\/blog\/?p=66"},"modified":"2021-01-26T00:40:35","modified_gmt":"2021-01-26T00:40:35","slug":"13-best-practices-for-in-app-marketing","status":"publish","type":"post","link":"https:\/\/jeremycallahan.com\/blog\/13-best-practices-for-in-app-marketing\/","title":{"rendered":"13 Best Practices For In-App Marketing"},"content":{"rendered":"
    \n
  1. Combine App data with website data<\/li>\n<\/ol>\n

    If you are capturing an email in your App and website you need to a strategy to combine the customer data and gain insights. This will develop richer segmentation and targeting of future campaigns.<\/p>\n

      \n
    1. Use location as an opportunity for marketing.<\/li>\n<\/ol>\n

      Trigger personalized, real-time messages based on a customer\u2019s location. If you have a physical store location you need to take advantage of bacons and geo fencing.<\/p>\n

        \n
      1. Analyze customer behavior<\/li>\n<\/ol>\n

        Heavily track all customer interactions to learn about their customer experience, including preferences, past history, interactions and location. This will allow you to drive more contextual content through all digital channels.<\/p>\n

          \n
        1. Create a plan to onboard new users and keep existing users engaged<\/li>\n<\/ol>\n

          Develop a cadence to communicate with your user over regular intervals you can guide new customers to engage and re-engagement with your App.<\/p>\n

            \n
          1. Create integrated cross-channel journeys and experiences<\/li>\n<\/ol>\n

            While planning your App engagement you need to determine how you can track users across channels. How will you track if App users are visiting your website? If a user follows an email link will that link go to your website or App. You need to develop specific engagement points that you can track across devices.<\/p>\n

              \n
            1. Mobile Apps\/Push Notifications<\/li>\n<\/ol>\n

              Ask your users to interact and go deeper into your App. At a minimum you should incorporate asking for reviews and having users follow you on social media. A better practice is to track products users are clicking on and then notifying the customer if that items is on sale. Or better yet, just offer them a discount on a specific product they liked.<\/p>\n

                \n
              1. Consider App Only Coupons<\/li>\n<\/ol>\n

                Offer exclusive coupons for App users only. This is a great tactic for enticing your web customers to install and use your App. App only coupons can also be an effective strategy to re-engage App users.<\/p>\n

                  \n
                1. Offer a preference form to increase content relevancy<\/li>\n<\/ol>\n

                  Allow users to select what they want to receive and when, what they like and dislike. For instance I might only want to get emails when discounts are above 15%.<\/p>\n

                    \n
                  1. Enable an in-app notification inbox<\/li>\n<\/ol>\n

                    Having a message center is enables you to send messages that can be delivered even if a user hasn\u2019t opted into push.<\/p>\n

                      \n
                    1. Implement a strategy for inactive user<\/li>\n<\/ol>\n

                      Define and identify inactive app users, and develop a plan to re-engage them. This is the same concept as email funnels. If you are in an email funnel and do not open and email they send you a different follow-up email and a person who opened that same email.<\/p>\n

                        \n
                      1. Measure your results<\/li>\n<\/ol>\n

                        You need to plan and track how mobile push notifications impact your marketing results.<\/p>\n

                          \n
                        1. Consider the total mobile experience<\/li>\n<\/ol>\n

                          Optimize SMS campaigns to link to specific pages within your App rather than routing all traffic to the home screen. If you are running email campaigns you should always forward users to specific landing page that has a clear call to action and trip wire.<\/p>\n

                            \n
                          1. Offer an incentive to opt-in to SMS<\/li>\n<\/ol>\n

                            A small discount or even just providing exclusive content can really make the difference in regards to higher opt-in rates.<\/p>\n

                            \"Jeremy<\/p>\n

                            jeremy@jeremycallahan.com<\/p>\n

                            Twitter: @jeremycallahan<\/p>\n

                            Jeremy Callahan is a Mobile Commerce Expert, App Developer and Founder at Flip Shop Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

                            Combine App data with website data If you are capturing an email in your App and website you need to a strategy to combine the customer data and gain insights. This will develop richer segmentation and targeting of future campaigns. Use location as an opportunity for marketing. Trigger personalized, real-time messages based on a customer\u2019s… <\/p>\n","protected":false},"author":2,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-66","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-marketing"],"yoast_head":"\n13 Best Practices For In-App Marketing - Jeremy Callahan<\/title>\n<meta name=\"description\" content=\"Here is list of the 13 Best Practices For In-App Marketing. 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Since then he has worked on globally recognized brands, startups, gaming sites, small businesses and everything in-between. His most notable career accomplishments include founding and programming a lead management company. He designed and programmed a CRM platform that processed over 250,000 incoming and outgoing leads per month. In 2011 he programmed his first mobile App (Ball Park Waiter) and has been programming Apps ever since. He now leads mobile development teams to build Apps for American Express, Universal Orlando and many other clients. In 2014 he came up with an idea while using Tinder. He imagined that the Swiping interface would be perfect for mobile commerce. In December of 2014 he programmed and launched Shoe Swipe to test his assumptions about Swiping. Shoe Swipe was a huge success. He programmed Shoe Swipe to be a white-labeled App so that existing e-commerce websites could easily add their products and have an App for iOS and Android phones. 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Since then he has worked on globally recognized brands, startups, gaming sites, small businesses and everything in-between. His most notable career accomplishments include founding and programming a lead management company. He designed and programmed a CRM platform that processed over 250,000 incoming and outgoing leads per month. In 2011 he programmed his first mobile App (Ball Park Waiter) and has been programming Apps ever since. He now leads mobile development teams to build Apps for American Express, Universal Orlando and many other clients. In 2014 he came up with an idea while using Tinder. He imagined that the Swiping interface would be perfect for mobile commerce. In December of 2014 he programmed and launched Shoe Swipe to test his assumptions about Swiping. Shoe Swipe was a huge success. He programmed Shoe Swipe to be a white-labeled App so that existing e-commerce websites could easily add their products and have an App for iOS and Android phones. In 2015 he co-founded Flip Shop Marketing and executed his plan of delivering mobile commerce Apps to clients on the platform. In addition to programming he is an expert in mobile commerce and user experience. He doesn't just follow the news and trends; he creates it by regularly blogging about trends in mobile commerce, user experience and App development. He also loves to motivate people with inspirational post about personal development. You can find his blogs on Flip Shop Marketing as well as his personal site www.jeremycallahan.com\/blog. He loves to give back and in his free time he launched a 4 part video teaching program where he teaches non-programmers how to turn their idea into a published App in iTunes & Google Play. He covers the entire process from idea, to planning, to hiring developers, to testing, launch, marketing and ASO (App Store Optimization). He offers these videos for free online and teaches courses at General Assembly in San Francisco. He attended Golden Gate University and received a Master's degree in Business Administration with a concentration in Computer Information Systems. 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